The Resource The librarian's nitty-gritty guide to content marketing, Laura Solomon

The librarian's nitty-gritty guide to content marketing, Laura Solomon

Label
The librarian's nitty-gritty guide to content marketing
Title
The librarian's nitty-gritty guide to content marketing
Statement of responsibility
Laura Solomon
Title variation
Content marketing
Creator
Author
Subject
Language
eng
Summary
"Laura Solomon will help you give a compelling answer to your patron's question, "What's in it for me?" with advice on such topics as: 5 characteristics of effective content marketing; 4 methods of audience assessment; How to optimize content for sharing; Meaningful metrics for the library context; Elements of an editorial calendar for sustainable content; How to create once and re-purpose many times; 5 common mistakes and how to avoid them; Template for creating personas; First-hand accounts from library marketers" --
Assigning source
Provided by publisher
Index
index present
Literary form
non fiction
Nature of contents
bibliography
Target audience
adult
The librarian's nitty-gritty guide to content marketing, Laura Solomon
Label
The librarian's nitty-gritty guide to content marketing, Laura Solomon
Publication
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Get over yourself -- Should you care about content marketing? (yeah, probably.) -- Identifying your audience(s) -- Planning not to fail -- Writing so people might give a damn -- Common mistakes: getting better, going forward -- Are you actually succeeding? (and how do you know?) -- Afterword
http://library.link/vocab/cover_art
https://secure.syndetics.com/index.aspx?isbn=9780838914328/LC.GIF&client=mvsal&upc=&oclc={systemControlNumber
http://library.link/vocab/discovery_link
{'Schuylerville Public Library': 'http://pac.sals.edu/polaris/view.aspx?cn=1204802'}
Extent
pages cm
Isbn
9780838914328
Media category
unmediated
Media MARC source
rdamedia

Library Locations

    • Schuylerville Public LibraryBorrow it
      52 Ferry Street, Schuylerville, NY, 12871-1151, US
      43.10045 -73.582413
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